![]() ![]() ![]() It didn’t matter how Hunt had intended the argument - whether it was cheeky fun or part of a high-minded indictment of the sci-fi horror industrial complex - it was amplified by others as ammunition to make whatever convenient point that interested parties wanted to make. ![]() The point of Twitter’s Trending Topics is ostensibly to surface significant news and Twitter commentary and invite others to ‘join the conversation.’ Left unsaid, of course, is that ‘the conversation’ at scale is complete garbage - an incomprehensible number of voices lecturing past each other. “In retrospect, that was totally naive to think anyone would have taken it that way.” “My imagined audience when I tweeted this was, ‘oh, we’re all at the bar and having this low stakes debate,” she told me recently. In this case, the collapse was substantially amplified by Twitter’s Trending widget, which took an anodyne opinion by a verified Twitter user and displayed it to millions of random people as if it was some kind of significant pop cultural event. The whole affair is a perfect example of context collapse, which generally occurs when a surfeit of different audiences occupy the same space, and a piece of information intended for one audience finds its way to another - usually an uncharitable one - which then reads said information in the worst possible faith (You can read about the origins here from scholar danah boyd). ![]()
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